New book by Lars Lundbye: PRIMI – extreme user innovation in the plastics industry

More of an art object than a traditional book, the PRIMI book’s cover made from plastic leaves, indicates the nature of the PRIMI innovation project, that the book’s articles and art works cover. With original plastic art works by leading Danish artists incl. Claus Carstensen and Bjørn Poulsen – and articles on the material science of plastics, the philosophy pf plasticity, industrial innovation and art conservation – the book documents the interdisciplinary cooperative effort between artists, designers, art historians and researchers from the plastics industry, in exploring new radical paths to innovating plastics.

The chapter Extreme User Innovation frames a new original research contribution to the user and customer innovation framework, pursued by Lars Lundbye also academically in his teachings at CBS Executive.

The book can be bought from the National Museum of Denmark and the National Gallery of Denmark, or through online bookstore Arnold Busck.


About the Author:

Lars Lundbye
Lars Lundbye is a futurist and innovation evangelist with over 20 years of experience working with international companies and municipalities on sustainable strategy and radical innovation within cleantech, architecture, infrastructure and urban development. Lately Lars has been focused on global water issues as Executive Strategist for Grundfos and development of water sensitive and sustainable villages, on new sustainable architecture and for 3XN, and urban planning, and on radical redesign of public services in municipalities for Lejre Kommune among other major clients. Lars is renowned for his ability to energise and motivate change and organisations, and his out-of-the-box thinking, that has inspired global businesses as well as numerous social services and innovative startups. With solid academic research behind him, miles and miles of walking the talk in live businesses, and decades of active practice in creative arts and mental development, Lars excels in crossing borders between deep research, hard business, the arts, and mental training; bringing unseen synergies and unique insights to clients’ projects. Lars has founded and chaired several successful companies, and sits on several boards. Both a practitioner and an academic researcher on innovation, Lars is Lead Faculty on innovation at CBS-Executive (Copenhagen Business School), and is a popular keynote speaker on sustainable innovation, co-creation and integral leadership. He holds an executive MBA from SIMI, a cand. phil. in Literature, and as a former dean of the Danish School of Television and co-founder of the Workz agency with the film company Zentropa, Lars has extensive experience working with storytelling and communicating purpose driven business strategies. Lars lives to create and enable revolutionary projects that empower people to be creative and innovative in creating a more sustainable, equitable and beautiful world. He is a passionate evangelist for holistic and integral thinking, and is a founding partner of Transition World in collaboration with The Club of Budapest and HeartMind Academy, training global top executives in new sustainable paradigms of development and leadership.